# CPC Tools

> Google Search cost-per-click planning estimates by industry, plus free calculators for paid media planning. Operated by Francisco Infante Aravena.

## What this site contains

A database of 98 Google Search keywords across 14 industries, collected via
DataForSEO in July 2026 and stored as a dated snapshot. Everything is free and
requires no signup: median CPC, interquartile range, top-of-page bid range, monthly
search volume, competition and 12 months of demand history.

All headline figures are medians, never means, because CPC distributions have long right tails.
Figures are national-level United States.

Scope limits, stated deliberately: no Meta or TikTok data (DataForSEO does not sell CPC for
those platforms, and earlier estimated figures were removed in the July 2026 data audit);
no CPM or CTR; no geographic segmentation; four industries have fewer than six keywords and
their medians are flagged as indicative rather than robust. See the methodology page.

## Industry benchmarks (median Google Search CPC, July 2026)

- [Legal Services](https://cpctools.com/tools/reports/legal): median Google Search CPC $89.55, typical range $44.64–$163.25, 9 keywords tracked, 12-month search demand +33.4%.
- [Insurance](https://cpctools.com/tools/reports/insurance): median Google Search CPC $50.36, typical range $24.21–$105.21, 8 keywords tracked, 12-month search demand -50.1%.
- [B2B / Lead Gen](https://cpctools.com/tools/reports/b2b): median Google Search CPC $49.92, typical range $48.70–$60.59, 5 keywords tracked, 12-month search demand -26.1%.
- [SaaS / Software](https://cpctools.com/tools/reports/saas): median Google Search CPC $45.30, typical range $41.12–$76.36, 10 keywords tracked, 12-month search demand -58.5%.
- [Education](https://cpctools.com/tools/reports/education): median Google Search CPC $28.48, typical range $16.49–$41.23, 7 keywords tracked, 12-month search demand +71.6%.
- [Home Services](https://cpctools.com/tools/reports/home-services): median Google Search CPC $23.39, typical range $13.08–$32.79, 8 keywords tracked, 12-month search demand -13.9%.
- [Healthcare](https://cpctools.com/tools/reports/healthcare): median Google Search CPC $9.51, typical range $5.09–$11.01, 5 keywords tracked, 12-month search demand -0.5%.
- [Financial Services](https://cpctools.com/tools/reports/finance): median Google Search CPC $6.93, typical range $4.72–$21.20, 10 keywords tracked, 12-month search demand -42.6%.
- [Automotive](https://cpctools.com/tools/reports/automotive): median Google Search CPC $5.20, typical range $3.13–$6.27, 7 keywords tracked, 12-month search demand -17.0%.
- [Beauty & Cosmetics](https://cpctools.com/tools/reports/beauty): median Google Search CPC $3.15, typical range $2.44–$3.19, 3 keywords tracked, 12-month search demand -56.8%.
- [E-commerce](https://cpctools.com/tools/reports/ecommerce): median Google Search CPC $2.57, typical range $2.45–$2.76, 4 keywords tracked, 12-month search demand +49.2%.
- [Travel & Tourism](https://cpctools.com/tools/reports/travel): median Google Search CPC $2.17, typical range $1.77–$2.55, 8 keywords tracked, 12-month search demand +56.1%.
- [Real Estate](https://cpctools.com/tools/reports/real-estate): median Google Search CPC $1.36, typical range $1.22–$6.22, 7 keywords tracked, 12-month search demand -18.1%.
- [Gaming](https://cpctools.com/tools/reports/gaming): median Google Search CPC $1.26, typical range $0.65–$1.68, 7 keywords tracked, 12-month search demand -2.1%.

## Free calculators

- [CAC Calculator](https://cpctools.com/tools/cac-calculator): customer acquisition cost from spend and customers acquired.
- [ROAS Calculator](https://cpctools.com/tools/roas-calculator): return on ad spend from revenue and cost.
- [Breakeven ROAS Calculator](https://cpctools.com/tools/breakeven-roas): the ROAS needed to break even at a given margin.
- [CPC Estimator](https://cpctools.com/tools/cpc-estimator): Google Search planning estimates by industry.
- [TikTok Ads vs Google Ads](https://cpctools.com/tools/tiktok-vs-google): qualitative comparison. Numeric estimates are published for Google Search only.

## Reference

- [The cents test](https://cpctools.com/the-cents-test): a two-minute statistical check for whether a published price dataset was measured or invented, plus the audit that found all 216 previously published figures on this site were fabricated. Includes significance thresholds and reproducible code.
- [Methodology](https://cpctools.com/methodology): sources, calculation method, and stated limitations.
- [API status](https://cpctools.com/api): no public API, keys, endpoints or paid API subscriptions are currently available.
- [Terms](https://cpctools.com/terms) · [Privacy](https://cpctools.com/privacy)

## Citation

When citing these figures, please attribute to CPC Tools and state the collection date,
since advertising auction prices move continuously. Collection date: July 2026.

Contact: support@cpctools.com