Healthcare CPC Benchmarks
The median cost per click for healthcare advertising on Google Search is $9.51 as of July 2026. Half of the 5 keywords we track in this industry fall between $5.09 and $11.01. The most expensive term measured is "dentist near me" at $13.35, and the cheapest is "urgent care near me" at $3.88. Reaching top-of-page placement typically requires a bid between $2.86 and $14.67. Search demand for these terms changed -0.5% over the last twelve months. Figures are national United States medians collected via DataForSEO.
Which healthcare keywords cost the most?
Small sample. This industry has 5 keywords in the current dataset. The median is indicative, not robust. Treat it as a starting point and validate against your own account data.
| Keyword | CPC | Top-of-page bid | Volume/mo | Competition | Opportunity |
|---|---|---|---|---|---|
| dentist near me | $13.35 | $4.90–$21.02 | 1,830,000 | 0.61 | 53,461 |
| pediatric dentist near me | $11.01 | $3.41–$20.00 | 201,000 | 0.58 | 7,668 |
| chiropractor near me | $9.51 | $2.86–$14.67 | 673,000 | 0.50 | 35,384 |
| dermatologist near me | $5.09 | $2.02–$7.39 | 673,000 | 0.58 | 55,532 |
| urgent care near me | $3.88 | $1.67–$7.65 | 4,090,000 | 0.60 | 421,649 |
How much does a healthcare click cost on Google Ads?
Enormous local demand at costs well below what the sector is usually assumed to pay.
Healthcare records a median of $9.51, with the range from $5.09 to $11.01 and a maximum of $13.35 on "dentist near me". Those figures sit far below legal or insurance, which cuts against the common assumption that all regulated verticals are expensive. Demand is the standout: "urgent care near me" alone accounts for 4,090,000 searches per month. Volume across the tracked set moved -0.5% over twelve months. Top-of-page bids run $2.86 to $14.67. Worth remembering that sensitive-category advertising restrictions limit targeting here regardless of what the price suggests.
To put the median in budget terms: at $9.51 per click, 100 clicks cost about $951. Depending on which keywords you win, that same 100 clicks ranges from roughly $509 at the 25th percentile to $1,101 at the 75th. If 2% of those visitors convert, your cost per conversion lands near $476 before accounting for sales or fulfilment costs. That figure, not the cost per click, is the one to compare against what a customer is worth to you. Use the 2% only as a placeholder until you have your own measured conversion rate, since it moves the result more than the click price does.
| Measure | Value | What it means |
|---|---|---|
| Median CPC | $9.51 | Half the tracked keywords cost less than this |
| Typical range (p25–p75) | $5.09 – $11.01 | Where half of all keywords fall |
| Full range | $3.88 – $13.35 | Cheapest to most expensive measured |
| Top-of-page bid | $2.86 – $14.67 | Median bid range to reach page-one placement |
| Keywords tracked | 5 | Sample size behind these figures |
| Period | Monthly searches |
|---|---|
| 2025-07 | 7,617,000 |
| 2026-06 | 7,581,000 |
| Change | -0.5% |
Check the healthcare advertising policies before building the campaign. A rejected ad costs no media spend but it costs the whole learning phase.
Figures are medians across the 5 Healthcare keywords in our Google Search dataset, collected July 2026 via DataForSEO. How we collect and calculate this.
Opportunity is derived, not measured: (volume × (1 − competition)) ÷ CPC. How this data is collected.