July 2026 Data

CPC Benchmark Reports

Full keyword-level data — not industry averages. Every keyword's CPC, monthly volume, competition score and opportunity ranking.

DataForSEO sourced Planning estimates 98 keywords total Google Search only July 2026 snapshot
Data availability
FREE
Industry reports
Free
All 98 Google Search keyword estimates across 14 industries. No signup or access code.
  • ✓ Google Search only
  • ✓ 98 keywords total
  • ✓ United States, national level
  • ✓ July 2026 DataForSEO snapshot
  • ✓ Opportunity score ranking
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All 14 industry reports — free, no signup
E-commerce
Free
Fashion, retail, DTC brands
Median CPC
$2.57
Range
$2.45–$2.76
Demand 12mo
+49.2%
View report — 4 keywords →
Legal Services
Free
Attorneys, law firms
Median CPC
$89.55
Range
$44.64–$163.25
Demand 12mo
+33.4%
View report — 9 keywords →
SaaS / Software
Free
B2B tools, apps, platforms
Median CPC
$45.30
Range
$41.12–$76.36
Demand 12mo
-58.5%
View report — 10 keywords →
Financial Services
Free
Banking, investing, loans
Median CPC
$6.93
Range
$4.72–$21.20
Demand 12mo
-42.6%
View report — 10 keywords →
Real Estate
Free
Agencies, listings, rentals
Median CPC
$1.36
Range
$1.22–$6.22
Demand 12mo
-18.1%
View report — 7 keywords →
Healthcare
Free
Clinics, wellness, medical
Median CPC
$9.51
Range
$5.09–$11.01
Demand 12mo
-0.5%
View report — 5 keywords →
Education
Free
Courses, tutoring, degrees
Median CPC
$28.48
Range
$16.49–$41.23
Demand 12mo
+71.6%
View report — 7 keywords →
Home Services
Free
HVAC, plumbing, remodeling
Median CPC
$23.39
Range
$13.08–$32.79
Demand 12mo
-13.9%
View report — 8 keywords →
Automotive
Free
Dealers, parts, insurance
Median CPC
$5.20
Range
$3.13–$6.27
Demand 12mo
-17.0%
View report — 7 keywords →
Insurance
Free
Auto, home, life, health
Median CPC
$50.36
Range
$24.21–$105.21
Demand 12mo
-50.1%
View report — 8 keywords →
B2B / Lead Gen
Free
Enterprise, consulting
Median CPC
$49.92
Range
$48.70–$60.59
Demand 12mo
-26.1%
View report — 5 keywords →
Beauty & Cosmetics
Free
Skincare, makeup, wellness
Median CPC
$3.15
Range
$2.44–$3.19
Demand 12mo
-56.8%
View report — 3 keywords →
Travel & Tourism
Free
Hotels, flights, experiences
Median CPC
$2.17
Range
$1.77–$2.55
Demand 12mo
+56.1%
View report — 8 keywords →
Gaming
Free
Mobile, PC, console
Median CPC
$1.26
Range
$0.65–$1.68
Demand 12mo
-2.1%
View report — 7 keywords →
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