July 2026 Data

CPC Benchmark Reports

Full keyword-level data — not industry averages. Every keyword's CPC, monthly volume, competition score and opportunity ranking.

DataForSEO sourced Community verified the full keyword database per industry Google Search: Google Search Permanent access — data auto-updates
How to access the data
FREE
Industry Reports
Free
All 14 industries, all Google Search, 98 keywords. No signup, no paywall.
  • ✓ 14 industries × Google Search
  • ✓ 98 keywords total
  • ✓ CPC · Volume · Competition
  • ✓ Opportunity score ranking
  • ✓ Median and p25–p75 range per platform
Browse the reports ↓
Developer API
$99/mo
The same data as JSON, for dashboards and automated reporting.
  • ✓ REST endpoints, CORS enabled
  • ✓ Filter by industry and platform
  • ✓ Looker Studio connector
  • ✓ Higher limits on the Pro plan
See API pricing →
All 14 industry reports — free, no signup
E-commerce
Free
Fashion, retail, DTC brands
Median CPC
$2.57
Range
$2.45–$2.76
Demand 12mo
+49.2%
View report — 4 keywords →
Legal Services
Free
Attorneys, law firms
Median CPC
$89.55
Range
$44.64–$163.25
Demand 12mo
+33.4%
View report — 9 keywords →
SaaS / Software
Free
B2B tools, apps, platforms
Median CPC
$45.30
Range
$41.12–$76.36
Demand 12mo
-58.5%
View report — 10 keywords →
Financial Services
Free
Banking, investing, loans
Median CPC
$6.93
Range
$4.72–$21.20
Demand 12mo
-42.6%
View report — 10 keywords →
Real Estate
Free
Agencies, listings, rentals
Median CPC
$1.36
Range
$1.22–$6.22
Demand 12mo
-18.1%
View report — 7 keywords →
Healthcare
Free
Clinics, wellness, medical
Median CPC
$9.51
Range
$5.09–$11.01
Demand 12mo
-0.5%
View report — 5 keywords →
Education
Free
Courses, tutoring, degrees
Median CPC
$28.48
Range
$16.49–$41.23
Demand 12mo
+71.6%
View report — 7 keywords →
Home Services
Free
HVAC, plumbing, remodeling
Median CPC
$23.39
Range
$13.08–$32.79
Demand 12mo
-13.9%
View report — 8 keywords →
Automotive
Free
Dealers, parts, insurance
Median CPC
$5.20
Range
$3.13–$6.27
Demand 12mo
-17.0%
View report — 7 keywords →
Insurance
Free
Auto, home, life, health
Median CPC
$50.36
Range
$24.21–$105.21
Demand 12mo
-50.1%
View report — 8 keywords →
B2B / Lead Gen
Free
Enterprise, consulting
Median CPC
$49.92
Range
$48.70–$60.59
Demand 12mo
-26.1%
View report — 5 keywords →
Beauty & Cosmetics
Free
Skincare, makeup, wellness
Median CPC
$3.15
Range
$2.44–$3.19
Demand 12mo
-56.8%
View report — 3 keywords →
Travel & Tourism
Free
Hotels, flights, experiences
Median CPC
$2.17
Range
$1.77–$2.55
Demand 12mo
+56.1%
View report — 8 keywords →
Gaming
Free
Mobile, PC, console
Median CPC
$1.26
Range
$0.65–$1.68
Demand 12mo
-2.1%
View report — 7 keywords →
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