DataForSEO planning estimates for 98 Google Search keywords across 14 industries. United States, July 2026; not observed account costs.
Browse all 98 Google Search keyword estimates directly on the site. The paid API is not available.
Browse free reportsPlanning estimates from DataForSEO · July 2026
A CPC planning benchmark is a directional reference for the expected cost of one search-ad click in a given industry. It is not a quoted price or an observation from an advertiser account. Auction prices move continuously, so the source, geography and snapshot date matter.
CPC Tools publishes 98 DataForSEO Google Search keyword estimates across 14 industries, collected July 2026 and stored as a dated snapshot. The median across all 14 industries is $8.22. Legal Services has the highest industry median at $89.55 and Gaming the lowest at $1.26.
Figures are medians rather than means because CPC distributions have long right tails. Scope is national United States, Google Search only, free and without signup. Use the values for planning and sanity checks, then validate them against your own observed account data. What the dataset contains.
The figures come from a Google Ads planning data source through DataForSEO. They are useful for setting a starting range and spotting large differences between keywords.
They do not reveal what any specific advertiser paid. Compare the snapshot with your own account data before changing bids or budgets.
Every published figure comes from the DataForSEO keyword endpoint for Google Ads planning data: 98 keywords across 14 industries. These are third-party estimates, not observed costs from advertiser accounts.
Each collection is stored as a dated snapshot and kept. Planning estimates and auction prices change, so the date belongs beside every number. This snapshot was collected July 2026 for the United States.
Medians rather than means, interquartile ranges rather than averages, and a written record of the figures this site published before July 2026 and has since retracted. Read the methodology.
Free industry reports with Google Search CPC planning estimates, volume, competition and opportunity scores. The API is not available.