CAC Calculator

Calculate your Customer Acquisition Cost from CPC and conversion data. See the full funnel from click to customer and compare against your LTV.

Industry

Ad Platform

Monthly Ad Spend ($)

Your CPC ($)

Landing Page Conversion Rate (%)

Lead-to-Customer Close Rate (%)

Customer Lifetime Value ($)

Customer Acquisition Cost

$257.14

Cost to acquire one paying customer

Cost Per Lead

$51.43

Customers / Month

Acquisition Funnel

Clicks

2,778

Leads

Customers

LTV:CAC Ratio

1.9x

A healthy LTV:CAC ratio is 3:1 or higher. Below 1:1 means you lose money on every customer.

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