Breakeven ROAS Calculator

Find the minimum ROAS your campaigns need to hit before they start losing money. Based on your margins, not guesses.

Average Order Value ($)

Cost of Goods Sold ($)

Shipping & Fulfillment ($)

Other Variable Costs ($)

Your Current ROAS

Monthly Ad Spend ($)

Your Breakeven ROAS

2.13x

Below this, you're losing money on every sale

Margin Breakdown

Revenue per order$85.00

Total variable costs$45.00

Contribution margin$40.00

Margin %47.1%

Max CPA before loss$40.00

With your current ROAS

Revenue from ads$21,000

Orders from ads247

Effective CPA$20.24

Net profit from ads$4,882