TikTok Ads vs Google Ads

Side-by-side CPC comparison with real benchmark data. See which platform is cheaper for your industry and how budget allocation changes the math.

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Monthly Budget ($)

Google Search Ads

Google Ads

Median CPC$1.80

Est. Clicks2,778

Est. ROAS4.2x

Intent LevelHigh (search)

TikTok Ads

Median CPC$0.65

Est. Clicks7,692

Est. ROAS3.1x

Intent LevelLow (discovery)

Industry	Google CPC	TikTok CPC	Meta CPC	Savings (TikTok vs Google)

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